"Unlocking Smart Tourism 4.0 AFRICA"

Smart Tourism 4.0 Africa is vital for any society looking to make any form of social progress.  The term “Smart-Tourism 4.0” refers to how we use digital tools to organize, manage and even enjoy the travel experience. Digital technologies are transforming our economies and societies at unprecedented speed & scale, and have been recognized as the critical enabler for the achievement of the UN 2030 Agenda on Sustainable Development Goals (SDGs).

To ensure a prosperous tourism and creative sector in Africa, a  wider integration of digital technology should be encouraged, even from the planning phase and throughout the duration of the travel itself, making travelling easier, faster, and cheaper than ever. 2019 saw 1.5 billion international tourist arrivals, and 2020 projections foresaw a further 4% increase before the pandemic. In fact, for the World Tourism Organization, green tourism consists of “tourism activities that can be maintained, or sustained, indefinitely in their social, economic, cultural and environmental contexts” (UNWTO Jun 25, 2016). 

Increased digitalization helps tourism businesses transform business models, scale services, and enter new markets. Investments in technology have resulted in increased market share, reduced costs, improved efficiencies, and reduced waste.

Although there are several technical hurdles and gaps that need to be filled to ensure African-wide access to e-Tourism, there is a need for dialogue, better understanding, and highlighting of a harmonization plan for leveraging Smart tourism 4.0 in Africa.

But what does that mean exactly for Africa?

To answer that question, the AFRICAN DIGITAL LEADERSHIP INNOVATION NETWORK (ADL-INNET) in partnership with stakeholders in Africa, and Europe, is launching this Webinar to proffer an insightful and Inside-Out discussion on e-Tourism sustainability roadmap for Africa.

Our esteemed speakers will enlighten the audience on current challenges, and proffer proactive actionable strategies and innovation prospects towards the African exponential Smart tourism 4.0 roadmap going forward. The speakers will share current practical experiences, and provide inside-out digital journeys and future expectations.

To build a bright and digitized African future, all stakeholders need to cultivate a passion for an exponential mindset.